Privacy Policy

The Privacy Policy of Metro Motors and Leadbox encompasses all services offered by the company and its affiliates. Metro Motor ” shall here after be referred to as “Dealer.”

These services are available on our websites and third-party platforms. This policy details the methods of collecting, utilizing, and revealing personal information. The Dealer and Leadbox are committed to safeguarding user privacy and handling privacy matters by maintaining consistent information procedures and offering clear insights into our privacy processes. Your use of our website implies your agreement to the conditions outlined in our Privacy Policy, as explained herein. If you disagree with any terms in this Privacy Policy, kindly discontinue using this website promptly.

Categories of Gathered Information:

As you navigate our website, any personally identifiable information is gathered solely on a voluntary basis. Such information might comprise your name, address, phone number, social insurance number, billing and shipping particulars, credit card details, or email address. Rest assured, we place utmost importance on safeguarding and maintaining the privacy of your personal data.

On certain occasions, we may ask for specific personal details such as your name, address, phone number, and email. These requests serve the following intentions:

  • Vehicle Purchase: For establishing your record upon vehicle acquisition.
  • Relationship Enhancement: To foster, sustain, and improve our connection with you, and to convey product and service offers or promotions.
  • Contact Establishment: To initiate communication and furnish pertinent details about your vehicle purchase, lease, warranty, or maintenance plan. Be assured, your personal information is treated with the highest regard and adheres to relevant privacy regulations.

What personal information do we collect?

When you purchase or lease a vehicle from us, finance the purchase or lease of a vehicle through us or purchase or lease other products or services from or through us, or if you participate in one of our surveys, contests or promotions, or if you test drive one of our vehicles or contact our dealership staff, we may collect some or all of the following personal information:

  • Your name, address and telephone number
  • Email address and facsimile number
  • Your occupation
  • Information about your driving habits (such as preferred car size, color, type of vehicle, kilometers driven annually, etc.)
  • Information about your existing vehicle(s) and any trade-in
  • Details of your vehicle and its service history
  • Your driver’s license number
  • The name of your insurance company and agent
  • Your insurance policy number and details about your insurance coverage
  • Similar information about other members of your family
  • Your language preferences
  • Your date of birth and/or the date of birth of other members of your family
  • Financial and credit information about you and/or other members of your family (specific information is set out in the application for credit forms)
  • The principal amount of your loan, interest and repayment schedule.
  • Health information if you are applying for life, health, disability or accident insurance.
  • The amount of any life, health, disability or accident insurance and details of the insurance.

Provision of your Social Insurance Number is optional. However, you should be aware that most credit reporting agencies use the Social Insurance Number as a unique identifier to ensure proper identification when conducting credit reviews and preparing credit reports. If you do not wish to provide your Social Insurance Number, our ability to obtain a timely and accurate credit report may be affected.

To ensure our service provision, we might gather these categories of non-personal information: 

Cookies: Upon visiting our website or partner platforms, we send cookies to your device. These cookies, including those from third-party services like Google Analytics, Google Ads, and Meta, contain identification details. Cookies aid us in comprehending user engagements, tailoring relevant offers, understanding browsing history, and enhancing user experiences. They also inform us about recurring visitors and assess the caliber of our products and services. 

Log Information: Whenever you use our services, our servers automatically log information transmitted by your browser. This encompasses web requests, IP address, browser type, language, request date and time, visited pages, and cookies for potential browser identification. This information may be shared with other Dealers affiliated with the Leadbox network to enhance understanding of your needs and address your inquiries. It won’t be disclosed to the Dealers you haven’t previously engaged with. 

User Communications: Communications via email or other channels are retained to facilitate query processing, response management, and service improvement. 

Affiliated Sites: Certain services are jointly offered with other websites. Personal information you provide on these sites may be transferred to us to deliver the service, and we manage it as per this policy. Do note that affiliated sites might have distinct privacy practices, so we recommend reviewing their privacy policies. 

Links: We might monitor the subsequent links to elevate the caliber of our tailored content and advertising. Remember, information collection and processing adhere to our privacy policy.

We may merge your account details with information from the Dealer or Leadbox services, or third parties such as Google Analytics, Google Ads, and Meta, to amplify our services. Some services may offer opt-out alternatives. For Google Analytics or Google Ads Advertising Features, including mobile apps, opting out can be done through Ads Settings or Ad Settings. Visit  Google Analytics’ currently available opt-outs for the web for more. Further insights on third-party tracking and opting out are accessible on Google Advertising and Privacy page, Google Settings, Digital Advertising Alliance page.

Utilization of Gathered Information

The Dealer and Leadbox exclusively process personal data in accordance with the purposes laid out in the Privacy Policy. We refrain from leasing, selling, or divulging personally identifiable information concerning our website visitors. Nonetheless, we might share this information with chosen partners, vendors, agents, or other parties engaged on our behalf to furnish products and services to users. This sharing could occur for these reasons:

  • 1. With your explicit consent.
  • 2. For audit, research, and analysis, in order to uphold and enhance our services.
  • 3.To ensure the operational integrity of our network.
  • 4.To create novel services. 
  • 5. In the event that the Dealer and Leadbox undergo acquisition or merger with another company, information about you may be shared. However, you will receive prior notification before any transfer, and the information will adhere to a distinct privacy policy.

Please note that under specific conditions, we might also disclose information as necessary to address subpoenas, court orders, legal procedures, uphold or enforce our legal rights, safeguard against legal allegations, or as permitted by law. Moreover, we could share summarized data with third parties, which does not reveal your personal identity. This could encompass statistics like the count of users who searched for a particular vehicle model or engaged with a specific advertisement. If you desire to retract your consent and disallow the Dealer and Leadbox from handling your personal information, please get in touch with us at info@leadboxhq.com.

Sensitive Personal Information

For specific services necessitating registration, we may ask for Sensitive Personal Information. However, we will solely gather and utilize this data in alignment with the objectives stated in this Policy and/or specific service notifications, and solely if we have procured your prior agreement. You hold the choice to refrain from furnishing Sensitive Personal Information for any of our services. Kindly be aware that opting not to provide this information could potentially restrict our capacity to deliver certain services to you.

How long do we keep your personal information?

We retain your personal information as long as we believe that you are still the owner of the vehicle. If the information relates to the financing or lease of the vehicle, we retain personal information relating to the financing or lease arrangements as long as those arrangements are in place. If the information relates to the service or repair of the vehicle we retain the personal information for as long as is reasonably necessary to address any issues arising from the service or repair of the vehicle or as may be required by law. If there are legal requirements relating to the period of time which we must retain your personal information, we comply with those requirements.

Information Security

We utilize security measures to counteract unauthorized access, modification, exposure, or deletion of data. This encompasses frequent internal evaluations of our data procedures, storage, and handling, coupled with physical security measures to safeguard systems storing personal data. Entry to personal information is limited to authorized Dealer and Leadbox staff, contractors, and agents who necessitate it for the functioning, advancement, or enhancement of our services. These individuals are beholden to confidentiality commitments and could face punitive actions, including termination and legal repercussions, for non-adherence to these commitments.

What can you do if you want to limit the use to which we put your personal information?

Most of the personal information which we collect is necessary for us to sell or lease you your vehicle, to provide products and services related to the vehicle, assist you in the financing of your vehicle or to provide service to your vehicle and we cannot do this without the personal information. Similarly, we must disclose your personal information as described above in order to sell you the vehicle, to provide products and services related to the vehicle, assist you in arrangements for financing or leasing or to provide servicing to your vehicle. If you do not want us to use or disclose your personal information in a particular way, please contact us and we will be pleased to discuss with you how we can limit collection, use or disclosure of your personal information.

You can request access to your personal information.

You have a right to access the personal information which we have about you and to request that personal information which you believe to be inaccurate, corrected. If you wish to access your personal information you should contact us and we will be pleased to assist you.

Policy Updates

Kindly acknowledge that this Privacy Policy could be periodically revised. Your rights as outlined in this policy will not be curtailed without your explicit agreement, and any modifications are expected to be minor. However, if substantial alterations are made to how we manage personal data, we will prominently notify you on this website to ensure you stay informed.


This Agreement is subject to and interpreted in line with the laws of Canada and the province of Ontario. Any legal actions pertaining to this Agreement will be exclusively within the jurisdiction of the competent courts in Ottawa. This Agreement, along with any revisions, constitutes the comprehensive understanding between the involved parties concerning the subject matter. For any queries about this Policy, please don’t hesitate to reach us through our website https://leadboxhq.com/ or send written correspondence to 105 Murray Street, Ottawa, ON, K1N 5M5, Canada.